Find a Way
Role
Producer
Strategic Direction
Process
Discovery
Brand Strategy
Branding
Content Development
Web Design
Team
CEO & Co-Founders
Directors
Developers
Senior Designers
Design Manager
Strategists
Date
2018-2019
Introduction
Cooper Perkins is a technology development firm able to solve the most challenging problems. Their communications struggled to show the process and thought behind their work that made them uniquely valuable. We repositioned Cooper Perkins with a more focused brand, messaging strategy, and visual identity.
“We needed to see a line-of-sight connection between what we felt about our company and how it was expressed in a new branding and communication system. The team's ability to listen, to process and to smartly and creatively execute was frankly breathtaking.”
- Gerhard Pawelka / Engineer & CEO, Cooper Perkins
When the path forward isn’t clear, the team you turn to should be
Through our discovery phase it became clear that Cooper Perkins’ audience is defined by their need to find elusive solutions to engineering problems. This insight was core in positioning their brand as a pathfinder. Their new identity communicates their engineering prowess: if it can be done, they will find a way.
Marketing
The website invites visitors to explore Copper Perkins’ core values and stories of innovation. The team received a CSS design award recognizing the way the refreshing design and interactive elements convey Cooper Perkins’ process and brand.
