The simplest space to create cosmetics
Role
Producer
Design Director
Process
User Insights
UX Strategy
Branding & Naming
Prototype & Test
Development
Marketing & Sales
Team
CEO / CTO
Directors
Product Managers
Developers
Senior Designers
Junior Designers
Design Manager
Strategists
Date
2019-Present
Introduction
Directed the design and team responsible for the creation of a B2B marketplace startup in cosmetics. Led the naming, strategy, and branding process. Through process of discovery, research, and workshops, delivered positioning, brand identity, mission, and vision statements, communications and content strategy.
/ 14 months from product inception to 1.0 launch
/ 300 companies on-boarded in month 1
/ 90,000+ unique products available marketplace
UX Strategy
Defined and designed beta & 1.0 products. Process included user/team interviews, benchmark research, personas, functionality prioritization, product maps, user flows, UX opportunities & risks, and product pillars.
Agile rituals promoted strong collaboration between design, marketing, product and engineering teams.
Marketplace Search
Led an agile product design process with a 15+ stakeholder team. Developed marketplace search experience. Designed multiple result pages, media types, and suppliers brand pages. Robust search functionality and filtering for chemicals, cosmetics, suppliers and packaging.
Details pages.
Quick actions menu.
Cosmetics Creation Collaboration.
Cosmetics creation is a highly complex process involving multiple stages and dependencies. Objective was to provide guidance to new brands and to make the process as simple and collaborative as possible.
Inspired by modern tools such as slack, created consistent and collaborative UX to handle complex and varied tasks.
Marketing
Developed communications strategy. Directed design and content development for landing pages. Developed social look and feel, directed content creation and led ongoing sales and marketing efforts.
Keeping things friendly for first time creators.
Stylized UI tells a better product story.
Preview marketplace and product functionality.
Interactive areas improve product comprehension.