Experience
Sr. Product Design Program Manager
3.22 - 1.23
Teams & Products
Led design program for global ‘Goldbird’ (Revenue & Ads) team (50) and local ‘Developer Platform’ team (15) serving 3rd party innovation.
Responsibilities
Team Ops: Improved design team rhythm with more efficient meeting schedules/agendas, better crit, and async reporting.
Product Ops: New XFN design reviews, sprint planning, bug-bashes, retros, and handoffs with eng and product teams.
Design & Research Ops: Assisted global design group improve DEI, craftsmanship, and design-culture through ‘Events’, ‘Storytelling’, & ‘Best-Practices’ squads. Organized design days and off-sites. Improved all-hands formats.
Tooling: Onboarded 50+ design ICs to Jira, improving reporting, tracking, resourcing, prioritization, and roadmapping.
Service Design: Built ‘studio’ to meet service design needs. Managed intake and delivery. Led ‘Chirp’ conference design.
Data-driven: Introduced quarterly, anonymous surveys measuring satisfaction, velocity, efficiency, transparency, and quality.
🔥 Impact
120 hrs per week reclaimed from zombie-meetings
+30% IC satisfaction
+20% XFN stakeholder satisfaction
x2 ship velocity
Launched ABC, Fortnite, Buzzfeed, and Bloomberg partnerships
Sr. Product Design Program Manager
7.21 - 3.22
Teams & Products
Transformed traditional service-design group into modern XFN product team, driving growth of Slack Connect.
Responsibilities
Agile: Implemented and co-ordinated agile workflow and rituals for the design team throughout the development lifecycle.
Design Sprints: Developed and hosted collaborative XFN workshops with exercises to establish product vision.
Product Roadmap: Led quarterly planning with design and product partners to establish roadmap and shipping plan.
🔥 Impact
80 hrs per week reclaimed from zombie-meetings
+15% shipping velocity
+10% XFN stakeholder satisfaction
Sr. UX Design Program Manager
4.21-8.21
Teams & Products
Worked directly with VP of Design to ensure stabilization of the design team during major growth, re-org and product shift.
Responsibilities
Design Systems: Drove adoption by evangelizing system value, process, and familiarity across product teams.
Information Architecture: Developed documentation and assisted VP with securing buy-in for complete platform redesign.
🔥 Impact
Stood up design-systems team
Secured major business investment in platform redesign and redevelopment.
Managing Director
3.17-4.21
Almost a decade in agency management and leading brand, product, marketing design engagements:
Responsibilities
Drove 4x team size and 2x revenue growth.
Generated $1.5M net new ARR, comprising 50% of revenue
11+ years of success leading agency sales, hiring and sales.
Hired 30+ personnel and established internship programs with the country’s best design schools.
Owned career development for 15+ direct report designers, strategists, and writers.
Strategic Director
1.13-3.17
Led strategy for branding, positioning, design, marketing and UX initiatives.
Moved company to agile, establishing more collaborative, and faster engagements.
Implemented quantitative methodologies to improve UX design process.
Sr. Producer
2013 - 2021
Products & Teams
Product Teams: Visa Direct, Visa Infinite, Visa B2B Connect, Visa Analytics
Product Marketing Teams: North American Marketing, Global Marketing
Brand Team
Responsibilities
Led overhaul of Visa’s Infinite product to deliver compelling user experience. Directed design team to develop UX, design, and prototypes for the beta and 1.0 versions.
Managed go-to-market of Visa’s fast-funds product. Developed positioning, branding, and portal design for their self-serve partner program. Created UX best practices and implementation guides.
Supported Visa’s conferences across North America with booth design, print, prototypes, and motion.
Facilitated the US roll-out of EMV technology with messaging strategy followed by a series of B2B and B2C infographics and social content.
Directed go-to-market of Visa’s first blockchain product. Conducted market and competitor research to develop product positioning, customer segmentation, customer journey, and go-to-market plan. Led creation of "reasons to believe", product tagline, messaging, and design for landing pages and animations.
Launched and directed go-to-market for Visa’s newly designed B2B analytics platform. Developed tag-line “Insight focused. Performance driven”, positioning, and messaging strategy. Created customer journey, audience segmentation, marketing, sales and sales enablement assets to drive the 2.0 roll-out.
Sr. Producer
12.20-4.21
Responsibilities
Co-developed go-to-market strategy and product roadmap.
Managed the development of branding and marketing assets.
Led the product design team to beta product launch.
Sr. Producer
1.21-2.21
Responsibilities
Crafted vision & mission statements crafted to clarify company direction
Defined brand opportunity through user research & insights
Managed creative execution of campaign developed to ‘cross gap’ to early majority
Sr. Producer
5.19-12.20
Responsibilities
Directed the design and team responsible for the creation of a B2B marketplace startup in cosmetics.
Led the naming, strategy, and branding process.
Through process of discovery, research, and workshops, delivered positioning, brand identity, mission, and vision statements, communications and content strategy.
Sr. Producer
8.19-6.20
Responsibilities
Led rebranding and website redesign process of recipe suggestion app to reflect matured technology, partners, and positioning.
Improved user retention, SEO and app downloads.
Sr. Producer
11.18-8.19
Responsibilities
Directed efforts to reposition elite agency, which exists to solve most challenging engineering problems, behind a stronger brand narrative, system, and website to communicate their status as exclusive pathfinder.
Sr. Producer
5.19-6.20
Responsibilities
Collaborated with Roval product team to create powerful retail experience that lives up to the ethos “True to your ride.”
Led discovery and design process to develop buyer profiles, architecture, and UX strategy.
Partnered with Shopify expert to build the backend.
Sr. Producer
4.16-8.16
Responsibilities
Managed team of designers, writers, and developers to overhaul brand’s e-commerce experience, with the goal of putting users in the rider’s seat with sweeping photography and an up-close views of this once-in-a-lifetime experience.
Producer
8.16-12.16
Responsibilities
Directed initiative to repackage products for industrial sector. Led creative team on naming, branding, and web design to prime Ekko for market entry.