The smart answer to "what's for dinner?"
Role
Producer
Process
Communication Strategy
Branding & Illustrations
Content Creation
Web Design
Team
Co-founders
Product Managers
Marketing
Senior Designers
Strategists
Date
2019-2020
Introduction
Led rebranding and website redesign process of recipe suggestion app to reflect matured technology, partners, and positioning. Improved user retention, SEO and app downloads.
Marketing
Developed communications strategy and pillars. Directed design and content development around buyer and audience profiles. Created buyer and supplier landing pages and product explainers.
Illustrations & Icons
Build out custom icons and illustration sets across web and mobile.
