Flexibility. Connection. Progress.
Role
Producer
Process
Branding & Naming
Marketing & Sales
Team
Founder
Developers
Senior Designers
Strategists
Date
2016-2017
Introduction
As a global retail expert in data processing and connected devices Crosscan was repackaging its technology for a new vertical: the industrial sector. Ekko was well-positioned to create disruptive software that optimizes industrial production and warehousing. Directed the creation of the brand and website to prime this market entry.
Marketing
Named the brand Ekko, based on the concepts of invisible connection and communication between devices. Pulling from the key benefits of the platform, we defined three brand characteristics—flexibility, connection, and progress--that are expressed through Ekko’s logotype, color palette, iconography, typography, and photographic style.
