True To Your Ride
Role
Producer
Process
UX Strategy
Prototype & Test
Development
Marketing
Team
Product Managers
Developers
Senior Designers
Junior Designers
Design Manager
Strategists
Date
2019-Present
Introduction
Collaborated with Roval product team to create powerful retail experience that lives up to the ethos “True to your ride.” Led discovery and design process to develop buyer profiles, architecture, and UX strategy. Partnered with Shopify expert to build the backend.
/ 206% increase in total sales
/ 6% increase in conversion rate
/ 26% decrease in bounce rate
The Experience
Designed e-commerce experience for the Roval wheel-sets that tells a more compelling brand story through stronger ties between products, the Roval team and their ambassadors.
Strong product and ambassador tie-ins.
Modern e-commerce conventions.
The Promise
Repositioned the website more strongly behind its people. Spent more time on storytelling elements to bring out expertise of product team and performance of ambassadors.
UX Strategy
Informing user insights were provided by the client team. Ran an agile design process starting with wireframes and design through to development support and launch.
